Ad Spend MTD
💸—
Easy Lemon
Conversions
✅—
Google-reported
Avg CPA
🎯—
True CPR higher
ROAS
📈—
Easy Lemon
Clicks MTD
🖱—
— impressions
Campaigns
📡—
Active
Currently Working On
🎯 Top Landing Pages
⚠ Anomalies
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🚀 Opportunities
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⚡ Needs Approval 0
✓ Completed
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📄 Latest Reports
💻 System Health
Command Center
✓ Online
Cloudflare Tunnel
Checking…
Google Ads
Checking…
HubSpot
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Aloware Autodialer
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Email Monitor
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SEO QA Monitor
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Ollama / Llama 3.3
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🔔 Notifications
System updates, report completions, and platform alerts.
Growth opportunities, budget recommendations, and strategic insights.
Campaign performance alerts, spend anomalies, and conversion tracking issues.
Ranking changes, content opportunities, and organic traffic alerts.
Competitor moves, new entrants, and market intelligence.
PPC Performance
True Cost/Retained
HubSpot Verified
$964
vs Google reported: $344
Budget Pacing
68%
$170K of $250K spent
On track • 72% through month
Week-over-Week
Spend↑ 12%
Conv↑ 8%
CPA↑ 4%
ROAS→ 0%
⚠️
Wasted Spend Alerts
SKAG - "lemon law lawyer near me" - $847 spent, 0 conversions
Review →
Device Performance
⏳ Awaiting device data from nightly Google Ads audit
Hourly CPA Performance (Intake: 5am-7pm PST)
⏳ Awaiting hourly data from nightly Google Ads audit
State Performance (Top 15)
| State | Spend | Conv | CPA | Retained | True CPA | Trend |
|---|---|---|---|---|---|---|
| Loading state data... | ||||||
Manufacturer Performance
| Manufacturer | Retained | Avg Settlement | Revenue | % of Total |
|---|---|---|---|---|
| Loading manufacturer data... | ||||
Top Converting Search Terms
lemon law attorney
car lemon law
defective vehicle lawyer
jeep problems
chrysler transmission issues
🚫
Suggested Negative Keywords
"lemon law california" — 847 clicks, $2.3K, 0 conv
"free lemon" — 234 clicks, $890, 0 conv (wrong intent)
"lemon recipe" — 156 clicks, $445, 0 conv
Campaign Performance
Loading campaign data...
True Cost/Retained
HubSpot Verified
$3,644
vs Google reported: $25
Budget Pacing
45%
$13.5K of $30K spent
⚠️ Underspending • 72% through month
Week-over-Week
Spend↓ 15%
Conv↓ 22%
CPA↓ 8%
ROAS↓ 12%
⚠️
Wasted Spend Alerts
P-MAX Campaign paused — was bidding on junk conversions
Fixed ✓
Device Performance
⏳ Awaiting device data from nightly Google Ads audit
Hourly CPA Performance (Intake: 5am-7pm PST)
⏳ Awaiting hourly data from nightly Google Ads audit
State Performance (Top 15)
| State | Spend | Conv | CPA | Retained | True CPA | Trend |
|---|---|---|---|---|---|---|
| Loading state data... | ||||||
Manufacturer Performance
| Manufacturer | Retained | Avg Settlement | Revenue | % of Total |
|---|---|---|---|---|
| Loading manufacturer data... | ||||
Top Converting Search Terms
rockpoint law
lemon law firm
🚫
Suggested Negative Keywords
No high-waste search terms detected
Campaign Performance
Loading campaign data...
Landing Pages
Source: Loading…Total Clicks
—
Total Spend
—
Form Submits
—
Avg Conv Rate
—
Landing Pages
↑ Click row for full funnel breakdown
| Page | Clicks | Spend | CPC | Conv | CVR | $/Conv | Trend | Brand |
|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||
🔬 Landing Page CRO Scores
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📊 Landing Page Performance
Click Refresh to load performance data
📱 Mobile vs Desktop Performance
Coming in next nightly audit
Device-level conversion data will be pulled from Google Ads during the next nightly audit cycle. Key stat: 71% of traffic is mobile — if mobile converts lower, that's your biggest optimization opportunity.
⚡ Page Speed (Core Web Vitals)
Click Refresh to load PageSpeed data (~60s for all pages)
🔥 Page Engagement (Matomo)
Click Refresh to load engagement data
🧪 A/B Tests
Loading A/B tests…
⚠️
Problem Pages Detected
🏥 LP Health Scores
Speed + Mobile + CRO + Conversions
| Page | Health | Speed | Mobile | CRO | Conv | Trend |
|---|---|---|---|---|---|---|
| Loading health scores... | ||||||
📞 Call vs Form Ratio
Source: CallRail + HubSpot
—
Phone Calls (7d)
—
Form Submits (7d)
| Landing Page | Calls | Forms | Ratio | Primary |
|---|---|---|---|---|
| Loading call/form data... | ||||
🗺️ State × Landing Page Matrix
CVR by state (green = above avg)
| Page | FL | TX | NY | NJ | AZ | GA | Best |
|---|---|---|---|---|---|---|---|
| Loading state × LP data... | |||||||
⏱️ Time on Page → Conversion
Do longer visits convert better?
2:34
Avg Time (Converters)
0:47
Avg Time (Non-Converters)
+0.73
Correlation
| Page | Avg Time | Conv Time | Bounce Time | Insight |
|---|---|---|---|---|
| Loading time analysis... | ||||
🎯 A/B Test Queue
Prioritized by traffic × potential impact
Test inline form vs popup (my.easylemon.com)
High traffic + current popup may hurt mobile conversions
P1
~$42K/mo impact
Add phone number above fold
Calls convert 2-3x better than forms
P2
~$28K/mo impact
Social proof near CTA
Add "4,500+ cases won" badge near form
P3
~$15K/mo impact
SEO Performance
🔍 SEO Overview
🚨 SEO Issues
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📦 Content Inventory
📅 Content Calendar
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📊 Keyword Rankings
Position changes this week| Keyword | Position | Change | Volume | Trend |
|---|
🎯 Competitor Keyword Gap
Keywords competitors rank for that we don't| Keyword | Competitor | Their Pos | Volume | Difficulty |
|---|
🤖 AI Search Visibility
Citations in AI platforms12
ChatGPT
8
Perplexity
5
AI Overviews
3
Copilot
📝 Content Gap Analysis
High-volume topics we don't cover🏆 Top Organic Pages
Best performers by traffic| Page | Traffic | Keywords | Trend |
|---|
⚠️ Technical SEO Alerts
Auto-detected issues🔗 Backlink Monitor
via Ahrefs18
DR
1.2K
Backlinks
+23
New (7d)
-5
Lost (7d)
Top Referring Domains
⭐ SERP Features
Featured snippets & PAA4
Featured Snippets
18
People Also Ask
🔄 Cannibalization Detector
Pages competing for same keywords👆 CTR Opportunity
Good rankings, low clicks (fix titles)| Page | Position | Impressions | CTR | Fix |
|---|
🍎 Low-Hanging Fruit
Easy keywords close to page 1| Keyword | Position | Volume | Difficulty | Effort |
|---|
📑 Index Coverage
Google indexation status187
Indexed
23
Excluded
2
Errors
🏷️ Schema Markup Status
Structured data coverage✓
Organization
✓
LegalService
3/12
FAQ Pages
✗
Reviews
🔍 SEO Overview
🚨 SEO Issues
Loading…
📦 Content Inventory
📅 Content Calendar
Loading…
📊 Keyword Rankings
Position changes this week| Keyword | Position | Change | Volume | Trend |
|---|
🎯 Competitor Keyword Gap
Keywords competitors rank for that we don'tLoading...
🤖 AI Search Visibility
2
ChatGPT
1
Perplexity
0
AI Overviews
0
Copilot
📝 Content Gap Analysis
Limited organic presence - focus on building content first
🏆 Top Organic Pages
No significant organic traffic yet
⚠️ Technical SEO Alerts
🔗 Backlink Monitor
+2
New
-0
Lost
0
Toxic
📑 Index Coverage
42
Indexed
8
Excluded
0
Errors
🏷️ Schema Markup Status
✓
Organization
✓
LegalService
0/5
FAQ Pages
✗
Reviews
🎯 Competitive Intelligence
Impression Share
42.3%
↑ 3.2% vs last month
Top of Page Rate
67.8%
↑ 5.1% vs last month
Overlap Rate (Avg)
34.5%
With top 5 competitors
Position Above Rate
52.1%
We appear above competitors
Competitor Auction Insights
| Competitor | Impr Share | Overlap Rate | Position Above | Top of Page | Outranking Share | Est. Spend |
|---|---|---|---|---|---|---|
| Lemon Defenders | 38.2% | 67.4% | 48.3% | 62.1% | 45.2% | $200-230K |
| Lemon Law Connect | 31.5% | 52.8% | 56.7% | 58.4% | 54.1% | $180-200K |
| Krohn & Moss | 18.7% | 28.3% | 71.2% | 45.6% | 68.9% | $50-80K |
| Allen Stewart P.C. | 8.2% | 15.6% | 82.4% | 32.1% | 78.5% | ~$0 (SEO focus) |
| Robison Lemon Law | 12.4% | 22.1% | 74.8% | 41.3% | 71.2% | $30-50K |
| Kimmel & Silverman (creditlaw.com) | — | — | — | — | — | 🆕 Monitoring |
| Lemon Law Group Partners (lemonlawgrouppartners.com) | — | — | — | — | — | 🆕 Monitoring |
💡 Insight: Lemon Defenders has highest overlap (67.4%) — they're bidding on same keywords. Consider increasing bids on high-value terms or differentiating ad copy.
Impression Share Trend (30 days)
Week 1
39%
Week 2
41%
Week 3
40%
Week 4
42% ↑
Lost Impression Share
Lost to Budget
12.3%
Lost to Rank
45.4%
⚠️ 45.4% lost to rank — consider improving Quality Scores or increasing bids on high-value keywords.
Impression Share
18.7%
↓ 2.1% vs last month
Top of Page Rate
45.2%
→ unchanged
Overlap Rate
28.1%
Lower competition
Position Above Rate
38.4%
Competitors above us
⚠️
RockPoint Competitive Status
RockPoint campaigns currently paused (bidding on junk conversions). Limited competitive data available. Once MQL conversion goal is set as primary and campaigns reactivated, auction insights will populate.
📈
Market Pulse • Click for Map
Market Heating Up
Search volume +12% vs last month
Market Size
$2.4M
/mo est.
Your Share
23%
↑ 2.1%
Competitors
8
+1 new
🚨
Competitive Alerts
• Lemon Defenders increased FL spend by 35% this week
• New competitor "AutoLemonHelp" detected in TX market
🗺️ State Battle Map
FL
Dominant
TX
Contested
NY
Losing
NJ
Dominant
AZ
Low Comp
GA
Contested
IL
Losing
PA
Dominant
OH
Low Comp
MI
Low Comp
Dominant
Contested
Losing
Low Comp
💰 Competitor Spend Trends
You
LD
LLC
K&M
Rob
Easy Lemon$280K/mo+8%
Lemon Defenders$215K/mo+35%
Lemon Law Connect$180K/mo+2%
📝 Competitor Ad Copy
Lemon Defenders
NEW 2d ago
View
"$0 Upfront Lemon Law Help - Get Your Money Back"
Florida • Running 2 days
Lemon Law Connect
⭐ Steal
View
"Tired of Dealer Runaround? We Sue Manufacturers Daily"
Texas • Running 45 days (working)
Krohn & Moss
14d ago
View
"60,000 Lemon Law Cases Won - America's Largest"
National • Running 180+ days
⚔️ Win/Loss Analysis
Last 30 days68%
Win Rate
$4.21
Avg CPC
$5.87
Cost to Win
vs Lemon Defenders
Win 52%
Lose 48%
$6.20 to win
vs Lemon Law Connect
Win 71%
Lose 29%
$4.80 to win
vs Krohn & Moss
Win 78%
Lose 22%
$3.90 to win
🔍 Competitor Weaknesses
🗺️ Uncontested States
High Opportunity
OH, MI, VA, WA have <3 competitors each
🔑 Keyword Gaps
14 keywords
"used car lemon law", "manufacturer defect" not bid by top 3
⏰ Time-of-Day Gaps
6 hours
Lemon Defenders pauses 10pm-6am EST (your opportunity)
📱 Device Weakness
Mobile
Krohn & Moss has poor mobile LP (PageSpeed 34)
👑 SERP Domination
Organic + Paid
"lemon law attorney"
You dominate
Paid #1Organic #8
"florida lemon law"
Contested
Paid #3Organic #15
"car buyback lawyer"
Allen Stewart owns
Paid #4Organic #20+
"used car lemon law"
Open opportunity
Paid #2Organic #12
🖥️ Competitor Landing Pages
📡 Content Radar
Last 30 days
Allen Stewart
NEW 5d ago
Read
"2026 Texas Lemon Law Changes: What You Need to Know"
Targets: texas lemon law 2026, tx lemon law changes
Lemon Defenders
12d ago
Read
"How Long Does a Lemon Law Case Take?"
Targets: lemon law timeline, how long lemon law case
+3 Backlinks
This week
View
Allen Stewart acquired links from ConsumerReports, Edmunds
⭐ Reputation Tracker
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🤖 AI Recommendations
Updated hourly🔥 HIGH PRIORITY
Lemon Defenders increased FL spend 35%. Counter by increasing FL budget $15K and adding 3 new ad variations.
⚡ OPPORTUNITY
Ohio market has only 2 active competitors. Recommend launching OH-specific campaign with $5K test budget.
💡 INSIGHT
Krohn & Moss pauses ads 10pm-6am. Consider increasing night bids to capture their lost impression share.
🎮 Competitive Simulation
What-if scenariosScenario
Projected Impact
Impression Share
-8%
Avg CPC
+$1.20
Est. Conv Loss
-45/mo
Revenue Impact
-$135K
Recommended Response: Increase FL budget by $20K, add defensive keywords, and launch retargeting campaign to protect market share.
📅 Report Schedule
March 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Weekly
Bi-Weekly
Monthly
Daily/Recurring
March 10, 2026
🚨 SEO Issues
Loading…
📦 Content Inventory
📅 Content Calendar
Loading…
🚨 SEO Issues
Loading…
📦 Content Inventory
📅 Content Calendar
Loading…
🎯 Competitive Intelligence Command Center
📈
Market Pulse
Market Heating Up
Search volume +12% vs last month
Market Size
$2.4M
/mo est.
Your Share
23%
↑ 2.1%
Competitors
8
+1 new
🚨
Competitive Alerts
• Lemon Defenders increased FL spend by 35% this week
• New competitor "AutoLemonHelp" detected in TX market
🗺️ State Battle Map
FL
Dominant
TX
Contested
NY
Losing
NJ
Dominant
AZ
Low Comp
GA
Contested
IL
Losing
PA
Dominant
OH
Low Comp
MI
Low Comp
Dominant
Contested
Losing
Low Comp
💰 Competitor Spend Trends
You
LD
LLC
K&M
Rob
Easy Lemon$280K/mo+8%
Lemon Defenders$215K/mo+35%
Lemon Law Connect$180K/mo+2%
📝 Competitor Ad Copy
Lemon Defenders
NEW 2d ago
View
"$0 Upfront Lemon Law Help - Get Your Money Back"
Florida • Running 2 days
Lemon Law Connect
⭐ Steal
View
"Tired of Dealer Runaround? We Sue Manufacturers Daily"
Texas • Running 45 days (working)
Krohn & Moss
14d ago
View
"60,000 Lemon Law Cases Won - America's Largest"
National • Running 180+ days
⚔️ Win/Loss Analysis
Last 30 days68%
Win Rate
$4.21
Avg CPC
$5.87
Cost to Win
vs Lemon Defenders
Win 52%
Lose 48%
$6.20 to win
vs Lemon Law Connect
Win 71%
Lose 29%
$4.80 to win
vs Krohn & Moss
Win 78%
Lose 22%
$3.90 to win
🔍 Competitor Weaknesses
🗺️ Uncontested States
High Opportunity
OH, MI, VA, WA have <3 competitors each
🔑 Keyword Gaps
14 keywords
"used car lemon law", "manufacturer defect" not bid by top 3
⏰ Time-of-Day Gaps
6 hours
Lemon Defenders pauses 10pm-6am EST (your opportunity)
📱 Device Weakness
Mobile
Krohn & Moss has poor mobile LP (PageSpeed 34)
👑 SERP Domination
Organic + Paid
"lemon law attorney"
You dominate
Paid #1Organic #8
"florida lemon law"
Contested
Paid #3Organic #15
"car buyback lawyer"
Allen Stewart owns
Paid #4Organic #20+
"used car lemon law"
Open opportunity
Paid #2Organic #12
🖥️ Competitor Landing Pages
📡 Content Radar
Last 30 days
Allen Stewart
NEW 5d ago
Read
"2026 Texas Lemon Law Changes: What You Need to Know"
Targets: texas lemon law 2026, tx lemon law changes
Lemon Defenders
12d ago
Read
"How Long Does a Lemon Law Case Take?"
Targets: lemon law timeline, how long lemon law case
+3 Backlinks
This week
View
Allen Stewart acquired links from ConsumerReports, Edmunds
⭐ Reputation Tracker
Easy Lemon
⭐ 4.8
342 reviews
+12 this mo
Lemon Defenders
⭐ 4.6
187 reviews
+8 this mo
Krohn & Moss
⭐ 4.2
1,247 reviews
-2 this mo
Allen Stewart
⭐ 4.9
523 reviews
+15 this mo
🤖 AI Recommendations
Updated hourly
🔥 HIGH PRIORITY
Lemon Defenders increased FL spend 35%. Counter by increasing FL budget $15K and adding 3 new ad variations.
⚡ OPPORTUNITY
Ohio market has only 2 active competitors. Recommend launching OH-specific campaign with $5K test budget.
💡 INSIGHT
Krohn & Moss pauses ads 10pm-6am. Consider increasing night bids to capture their lost impression share.
🎮 Competitive Simulation
What-if scenariosScenario
Projected Impact
Impression Share
-8%
Avg CPC
+$1.20
Est. Conv Loss
-45/mo
Revenue Impact
-$135K
Recommended Response: Increase FL budget by $20K, add defensive keywords, and launch retargeting campaign to protect market share.
Action Items
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📊 Performance Monitor
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📁 Dismissed Items 0
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📊 Website Analytics
—
visitors now
Visits
—
Unique Visitors
—
Bounce Rate
—
Avg Time on Site
—
Actions/Visit
—
📱 Device Breakdown
🎯 Campaign Performance (This Week)
| Campaign | Visits | Bounce | Actions | Avg Time |
|---|---|---|---|---|
| Loading campaigns… | ||||
📄 Top Pages (This Week)
| URL | Visits | Unique | Avg Time | Bounce Rate | Exit Rate |
|---|---|---|---|---|---|
| Loading pages… | |||||
🔥 Configured Heatmaps
Open Matomo Dashboard →Settings
👤 User Information
?
—
Role: —
🔗 API Connections
💛 HubSpot CRM
Portal: 47931752
🔍 Ahrefs SEO
Project ID: 9473140
📞 Aloware Autodialer
Seq: 27114 · Line: 40157
📊 CallRail
Account: Rock Point Growth
🔥 Matomo Heatmaps
Site: my.easylemon.com
📈 Google Ads API
2 accounts connected
🔄 Data Refresh Schedule
💛 HubSpot CRM
Every 15 minutes
Contacts, deals, pipeline
🔍 SEO Metrics
Weekly (Saturdays)
Ahrefs site audit, rankings
📈 PPC Campaign Data
Nightly 11pm PST
Google Ads performance
🖥️ System Health
Every 60 seconds
Service monitoring